Brochure Request Storage & Fulfilment

We handled all brochure request activity on site at our clients offices. The activity is extensive and is one of their key drivers in converting sales.

The Challenge – Brochure request handling and storage

• Handling the brochure requests in-house for our client became labour intensive due to the manual nature of the process
• The storage of the brochures had been a long standing issue, as it required additional temporary units on their site to hold the stock
• No live reporting on brochure stock volumes so stock control was becoming an issue, resulting in frequent out of stock brochures
• Turn around times from brochure request to landing on doormats was extended due to volume and limited resource
• Pack weights needed to be reviewed as the postage cost was becoming expensive

Our Approach

Our client presented a problem and immediately we knew that we could provide a complete solution.

The IT part

We created a bespoke software solution using our in house IT development team for the brochure request project. The “Hub” provides real time stock level and order activity information. Alerts are sent out once stock reaches a certain level, this then triggers either a re-print or a change in the marketing activity to reduce brochure request activity on specific brochures.

Working with our client’s own IT Team we have continued to add functionality to the Hub in order to provide additional reports and information. This has enabled the client to refine their brochure request activity.

The Storage part

We started by diverting all brochure deliveries to our warehouse to make use of our extensive storage facilities and arranged collection of stock from the client. Each brochure has been assigned a specific SKU code and booked into the warehouse with accurate counts.

The Fulfilment and Postage part

We switched to printed paperwrap to enable a swifter enclosing process and increase brand awareness, producing various versions to cover all brands. Previously the packs were enclosed by hand into non-branded envelopes.

Using our in-house mailing facilities, we established a twice-weekly schedule for brochure request mailings. With our own postage solution, we now send out packs on a 2-3 day service, significantly reducing the turnaround time from request to delivery. Automation has further streamlined the process, making it faster and more efficient.

Conclusion

By actively listening and understanding our client’s problem, we created a bespoke package that leverages our in-house expertise in IT support, administration, production, and postage. Since launching in July, the brochure request activity has been a huge success. With this system in place, our client can focus on their core activities while exploring new, innovative ways to deliver content to their audience.

We continue to enhance the system and are already discussing email initiatives and potential online offerings to complement the brochure request activity.