Why is new customer acquisition so hard?

It’s easily done, you focus more and more on leveraging your current customer base because it’s too hit and miss (and therefore expensive) to find new ones. GDPR didn’t help that process, and digital fatigue of consumers is also not useful.

Home shopping has been consistently growing year on year as more brands get on board with e-commerce, in 2017 it grew 13.8%, and average order value increased by 8.7%. So the customers are out there, but you need to work out the best way to find those that are good for your brand.

In our latest eBook, we explore the steps you can take to create a steady inflow of new customers across the year. Yes, it takes time and investment, but we’ve seen consistent ROI from this type of activity.

The eBook shows you how to:

  • Determine a strategy that works

  • Prioritise activity according to strategic objectives

  • Identify your most profitable & relevant target audience

  • Establish a simple yet effective data strategy

  • Determine which channels work best at what stage in the customer journey

  • Effectively measure results

You’ll also find some case studies there to see it brought to life.

Download the eBook

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2019-02-08T11:20:08+00:00