Customer acquisition can be a challenge for any Retail or Mail Order operation, whether in online sales or in store via increased levels of footfall.
We have a well established process that can deliver around 15% new customers to your business each year and our data solutions can you help you get insight and knowledge from your customer base. This helps with marketing planning and strategy, and ensures a targeted structure around deployment.
We work with medium to large retailers, across a variety of sectors, including mail order, e-commerce and traditional.
When we profile your customers, and apply a multi-channel marketing strategy, we see uplifts in responses when compared to using just email alone for example. This can include activities targeting abandoned baskets and building an engagement process for people that have just requested brochures but haven’t purchased.
In addition, we’ve often experienced that if you can encourage a repeat purchase in a shorter timeframe, that consumer will, on average, have a higher spend rate per basket.
Customer profiling can also help you to determine where best to place your next store, particularly if you’re moving from mail order or e-commerce into brick and mortar retailing. Retail customer profiling can also help you identify your most profitable customer segments so that you can target campaigns at exactly the right people who connect to your brand, as well as their preferred channels of communication and of purchase.
By using various combinations of these delivery methods, redemption rates can increase by as much as 32%, and if you communicate with people at key events (such as Home Movers) these rates can increase by as much as 20%.