Mail Order is getting tougher as more competitors enter the market. With a proliferation of mail order dedicated businesses, and retailers expanding into mail order, as well as manufacturers it’s important to be savvy when it comes to deploying the best strategy.
When it comes to your mail order brand, quality is key, along with competitive print prices. However it’s also good to consider the wider strategy – how are you driving calls to action in the brochure? Are you creating compelling reasons for people to visit your website? Are you clear upfront on all the charges (unexpected charges is the highest reason for abandoned baskets) that the consumer will pay?
We can look at your data to see how you might better target your communications, breaking down your customers into segments. We can use this information to help you target new customers through door drop or direct mail, to increase your conversion rates.
At Callimedia we have experience with some of the best, and most niche mail order brands, producing high volume, high quality brochures sourcing from around the world to get the most competitive print price.