Mail Order

Mail Order2018-07-25T15:48:20+00:00

Project Description

Mail Order

Mail Order is getting tougher as more competitors enter the market. With a proliferation of mail order dedicated businesses, and retailers expanding into mail order, as well as manufacturers it’s important to be savvy when it comes to deploying the best strategy.

When it comes to your mail order brand, quality is key, along with competitive print prices. However it’s also good to consider the wider strategy – how are you driving calls to action in the brochure? Are you creating compelling reasons for people to visit your website? Are you clear upfront on all the charges (unexpected charges is the highest reason for abandoned baskets) that the consumer will pay?

We can look at your data to see how you might better target your communications, breaking down your customers into segments. We can use this information to help you target new customers through door drop or direct mail, to increase your conversion rates.

At Callimedia we have experience with some of the best, and most niche mail order brands, producing high volume, high quality brochures sourcing from around the world to get the most competitive print price.

Callimedia’s ​commitment to ​excellence is this vertical are:

  • Creative Specification – determining the right pagination and size to match your budget.
  • Material Specification – sourcing the best paper and grade to enhance and support your brand image.
  • Postage Optimisation – obtaining the very best possible rate either from Royal Mail or one of our agency accredited Down Stream Access providers.
  • Press Configuration – selecting from all available formats – Sheet, Web and Gravure, in the UK and Internationally
  • Financial Strength – our credibility with our suppliers secures production slots and materials to meet your deadlines
  • Outcome Management – support and guidance to ensure you to get the very best outcomes from the investments in your Catalogue and Mail Order products

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MARKETERS WHO RATE MULTI CHANNEL HIGHLY 95%
MARKETERS THAT DON’T HAVE THE RIGHT TECHNOLOGY 51%
COMPANIES THAT COORDINATE CROSS CHANNEL 14%
CONSUMERS THAT PREFER CROSS CHANNEL 72%
MARKETERS THAT HIT THEIR TARGETS 50%

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