The ICO has just released their 2018 version of their Annual Track report. The report measures the public’s trust and confidence in how data is used, and made available.
With the advent of and publicity surrounding GDPR, overall trust and confidence has increased, but the public tend to trust public bodies more than private bodies with their data.
There is more awareness of data breaches, which is not surprising given the media coverage, but consumers say it is still too difficult to control the data that companies have on them.
It makes for interesting reading, and still shows that organisations have a way to go in building trust, rather than viewing GDPR compliance as a box ticking exercise.