Toyota is one of the largest car manufacturers in the world and Lexus is its premium brand. Toyota (GB) is the company responsible for sales, marketing, after sales and customer relations for Toyota and Lexus in the UK. Sales are handled by a national network of around 200 Toyota Centres.
Toyota runs a very strict database of approved suppliers. Callimedia are fortunate enough to have been working with them for the past 10 years on the production and mailing of their consumer magazines along with ancillary printed items.
During this time, we have helped develop the format and style of the magazine and the mailing pack, working with carefully chosen sub-contractors who can produce the work in the most efficient manner. Toyota is a very environmentally conscious company so good paper credentials and efficient paper utilisation has been an important factor.
For the Lexus brand we have also been involved in producing a number of in—line finished media inserts. These inserts have integral reply devices which require gluing, perforation and trimming on the press and Callimedia was chosen for these projects due to our extensive knowledge of this market.