Direct Mail: Targeting home movers with Royal Mail

2018-08-30T12:00:27+00:00

Direct Mail: Targeting home movers with Royal Mail Earlier in 2018 The Royal Mail suspended their access to home movers data in order to understand how the service could continue to be compliant with GDPR. We've been tracking progress on this development, as it's an excellent, proven way to target consumers in a particularly [...]

Direct Mail: Targeting home movers with Royal Mail2018-08-30T12:00:27+00:00

GDPR and Direct Mail

2018-08-30T11:47:27+00:00

Direct Mail and GDPR We’ve heard some interesting interpretations of GDPR, particularly around how to handle consent, what legitimate interest really is, and how you manage emails and direct mail. We thought we’d provide some useful clarity: The rules are pretty clear: Direct marketing is allowed under GDPR, without consent, using the lawful basis [...]

GDPR and Direct Mail2018-08-30T11:47:27+00:00
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