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Obsession within the world of Marketing Communication
As you know “fads” come and go throughout our life. Who can forget [...]
Why is new customer acquisition so hard?
It's easily done, you focus more and more on leveraging your current customer [...]
You have to know – Print is coming back (and it never really went way)
Over my years of selling Print Solutions and now more recently, integrated communication [...]
Measuring KPIs and results from direct mail and other marketing activities
Measuring results is the ultimate in accountability for marketing spend. It’s not always [...]
ICO releases new GDPR Annual Track report for 2018
The ICO has just released their 2018 version of their Annual Track report. The [...]
Getting your direct mail channel strategy right first time
As we’re focusing on acquiring net new customers, let’s concentrate on channels and [...]
Getting your direct mail data strategy right first time
So far you’ve established your strategic priorities and objectives (see blogs 1 and [...]
Profiling customers to improve your direct mail
Understanding your audience We focus on helping customers gain more net new customers, [...]
Improving your direct mail customer acquisition strategy
We all know about strategy, and many people talk about strategy, but in our [...]