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Improving your direct mail customer acquisition strategy
We all know about strategy, and many people talk about strategy, but in our [...]
Direct Mail: Targeting home movers with Royal Mail
Direct Mail: Targeting home movers with Royal Mail Earlier in 2018 The Royal [...]
Single Customer View and Real Time Analytics
Ahhh, that nirvana, Single Customer View. I remember discussing it with retailers in [...]
Print, GDPR and Love Island… and what they all have in common
Print, GDPR and Love Island... and what they all have in common. Whilst [...]
Want to make your print budget stretch further? Take a longer holiday!
Want to make your print budget stretch further? Take a longer holiday!In his latest [...]
Opt in, soft opt in and opt out
Opt in, soft opt in and opt out We're asked a lot about [...]
The Cassandra Guide to Paper and Catalogue Printing
The Cassandra Guide to Paper and Catalogue Printing In his latest blog on [...]
GDPR and Direct Mail
Direct Mail and GDPR We’ve heard some interesting interpretations of GDPR, particularly around [...]
A game of Cat and Mouse
At Callimedia we're a fan of adaptation, and this week has been no exception. [...]