The Mailing Preference Service (MPS) is a service run by the Direct Marketing Association (DMA). It's a list of people that have opted out of receiving direct mail, and for an annual fee (£1,150) you can download the list at any time and run a suppression match against your database. It's not a legal [...]
This week we look back at the last General Election and find that there is much for the Direct Marketer to glean from the outcome. We explore how the most Socialist of manifestos in living memory was sold to a new generation of young aspirational voters. By employing some original thought and two classic [...]
As the bell is preparing to toll to welcome GDPR, it is time to take a step back to the future. This week our correspondent takes a wry and unconventional at look at the problem GDPR will bring to the Direct Marketeer. The solution to which dates back to 1950, has two unlikely heroes [...]
Media use infographic Each year Ofcom release statistics on how various consumer categories use, understand and respond to media and how they can change over a period of time. It’s a great snapshot to help you put together your marketing strategy, particularly in identifying changing trends in behaviour, as this is now the 12th [...]
In his latest blog, our correspondent calls for companies in the retail, mail order and travel sectors along with their production partners to be innovative in the face of the tough new GDPR regulations that come into force in 2018. This need is heightened by the state of an economy that is mired in post [...]
A while ago, The Royal Mail conducted a research study to discover how much influence printed mail has on long term memory encoding (LTME). In one of the largest media studies they found that mail more easily triggers recall, with a 32 percent improvement than on LTME than email, and 72 percent higher than television. [...]
As GDPR looms in May 2018, we’ve put together a useful blog to help you understand the terms used in the legislation, and how it may affect you. At Callimedia we run GDPR workshops, so if your team needs an overview of what’s coming and how you can improve your marketing and data management as [...]
This week our correspondent considers the comparison between digital marketing and “above the line” television advertising. Typically television advertising exists in a glamorous world, far loftier than us mere mortals in direct marketing, but we think they’ve got some work to do. A traditional Saturday morning treat for yours truly is to lock myself away [...]
In our latest blog instalment, our intrepid reporter offers a few wry musings on the current state of the nation and the challenges the professional marketer faces as we plough headlong through the year that is 2017. Last year, we are told, was the year of Populism. It brought us Brexit, ‘The Donald’, and a [...]
Time To Look Back To The Future With 2017 now in full swing, we thought it would be a good idea for our chief blogger to look back at the events of 2016 that will undoubtedly influence and help shape our industry over the coming twelve months. Without doubt, three main stories dominated the [...]
