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So far ibsl_admin has created 56 blog entries.

Do you know about the MPS (Mail Preference Service)?

2022-06-15T15:56:25+00:00

The Mailing Preference Service (MPS) is a service run by the Direct Marketing Association (DMA). It's a list of people that have opted out of receiving direct mail, and for an annual fee (£1,150) you can download the list at any time and run a suppression match against your database. It's not a legal [...]

Do you know about the MPS (Mail Preference Service)?2022-06-15T15:56:25+00:00

General Election, Millennials and Targeted Marketing

2022-06-15T15:56:57+00:00

This week we look back at the last General Election and find that there is much for the Direct Marketer to glean from the outcome. We explore how the most Socialist of manifestos in living memory was sold to a new generation of young aspirational voters. By employing some original thought and two classic [...]

General Election, Millennials and Targeted Marketing2022-06-15T15:56:57+00:00

GDPR, Strictly and Fuji – what do they all have in common?

2017-12-04T16:39:17+00:00

As the bell is preparing to toll to welcome GDPR, it is time to take a step back to the future. This week our correspondent takes a wry and unconventional at look at the problem GDPR will bring to the Direct Marketeer. The solution to which dates back to 1950, has two unlikely heroes [...]

GDPR, Strictly and Fuji – what do they all have in common?2017-12-04T16:39:17+00:00

Media use and attitudes – Infographic of the 2017 Ofcom Report

2022-06-15T16:02:54+00:00

Media use infographic Each year Ofcom release statistics on how various consumer categories use, understand and respond to media and how they can change over a period of time. It’s a great snapshot to help you put together your marketing strategy, particularly in identifying changing trends in behaviour, as this is now the 12th [...]

Media use and attitudes – Infographic of the 2017 Ofcom Report2022-06-15T16:02:54+00:00

It is time to innovate with data, not imitate others

2022-06-16T15:35:54+00:00

In his latest blog, our correspondent calls for companies in the retail, mail order and travel sectors along with their production partners to be innovative in the face of the tough new GDPR regulations that come into force in 2018. This need is heightened by the state of an economy that is mired in post [...]

It is time to innovate with data, not imitate others2022-06-16T15:35:54+00:00

Neuroscience and Direct Mail

2022-06-16T15:41:16+00:00

A while ago, The Royal Mail conducted a research study to discover how much influence printed mail has on long term memory encoding (LTME). In one of the largest media studies they found that mail more easily triggers recall, with a 32 percent improvement than on LTME than email, and  72 percent higher than television. [...]

Neuroscience and Direct Mail2022-06-16T15:41:16+00:00

If opportunity doesn’t knock, build a door

2022-06-16T15:49:09+00:00

This week our correspondent considers the comparison between digital marketing and “above the line” television advertising. Typically television advertising exists in a glamorous world, far loftier than us mere mortals in direct marketing, but we think they’ve got some work to do. A traditional Saturday morning treat for yours truly is to lock myself away [...]

If opportunity doesn’t knock, build a door2022-06-16T15:49:09+00:00

George Osborne and cross channel campaigns

2022-06-16T15:48:45+00:00

In our latest blog instalment, our intrepid reporter offers a few wry musings on the current state of the nation and the challenges the professional marketer faces as we plough headlong through the year that is 2017. Last year, we are told, was the year of Populism. It brought us Brexit, ‘The Donald’, and a [...]

George Osborne and cross channel campaigns2022-06-16T15:48:45+00:00
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