We all know about strategy, and many people talk about strategy, but in our experience, many organisations don’t employ the long term discipline needed to plan, implement and measure strategic initiatives. This is largely due to people changing jobs more frequently, but also, the need to deliver shareholder value at the end of the financial [...]
Direct Mail: Targeting home movers with Royal Mail Earlier in 2018 The Royal Mail suspended their access to home movers data in order to understand how the service could continue to be compliant with GDPR. We've been tracking progress on this development, as it's an excellent, proven way to target consumers in a particularly [...]
Ahhh, that nirvana, Single Customer View. I remember discussing it with retailers in the 90’s and 00’s when selling enterprise order management, it seemed an impossible dream for enterprises, especially when websites, for example, were often created as a silo operation, building a wall between customer experiences. A recent Harvard Business Review study (in [...]
Print, GDPR and Love Island... and what they all have in common. Whilst the title may leave you pondering, there really is a distinct correlation between these three things, which we’ll come to shortly. The current marketing landscape is now having to adapt once again as it struggles with how to effectively navigate through [...]
Want to make your print budget stretch further? Take a longer holiday!In his latest blog, our correspondent, Roland Mann, takes a sideways look at how marketeers can obtain the maximum ROI from their brochure and catalogue production budgets in a post GDPR landscape.Well, May 25th has come and gone and GDPR has finally arrived. Upon [...]
Opt in, soft opt in and opt out We're asked a lot about how to manage customer communications in consumer marketing, especially in light of all the emails pouring into our inboxes from brands desperate to re-engage with us. There's a lot of scaremongering and resulting panic, with people being told they "can't communicate [...]
The Cassandra Guide to Paper and Catalogue Printing In his latest blog on the latest topics surrounding catalogue printing and brochure production, our correspondent Roland Mann sifts through the truth, myths, fibs and outright lies that are currently swirling around the thorny issue of paper supply. The current paper supply situation, particularly for those [...]
Direct Mail and GDPR We’ve heard some interesting interpretations of GDPR, particularly around how to handle consent, what legitimate interest really is, and how you manage emails and direct mail. We thought we’d provide some useful clarity: The rules are pretty clear: Direct marketing is allowed under GDPR, without consent, using the lawful basis [...]
At Callimedia we're a fan of adaptation, and this week has been no exception. Trevor, our General Manager, has been involved in a literal game of cat and mouse. Our offices are in a beautiful part of the world on the Essex/Suffolk border, close to the river Stour, where John Constable painted the Haywain, and [...]
A Fire, the Press and Christmas Callimedia certainly had our work cut out with a business critical pre-Christmas mailer for a leading UK retailer. Six million brochures loose inserted into 16 different media outlets plus a further 550 thousand delivered to the Telegraph for binding into their magazine. We quickly discovered that we could [...]
