ibsl_admin

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So far ibsl_admin has created 57 blog entries.

Using Mail to Cut Through Digital Noise

2019-11-01T12:24:49+00:00

According to Alliance Business Services, 56% of customers perceived print marketing as the most trustworthy amongst other avenues of marketing, and a staggering 70% of people are more likely to remember businesses seen in print compared to online. In an ever-growing digital world, you can’t beat the authenticity of print. Even the most high-tech [...]

Using Mail to Cut Through Digital Noise2019-11-01T12:24:49+00:00

Why The ‘Door Drop’ Method Still Works

2019-10-18T12:11:11+00:00

Christian Petersen of the Royal Mail explains that door drops are not just affordable - they are versatile, highly targeted and effective. For local firms, in particular, door drops can bring in valuable new business. Although it was recently regarded as a somewhat obsolete method, sophisticated targeting, better creatives and more responsive customers have [...]

Why The ‘Door Drop’ Method Still Works2019-10-18T12:11:11+00:00

How The Times+ Saw a 12% Uplift in their Membership Conversion

2019-09-20T14:33:25+00:00

Have you ever signed up for a free trial? You either forget that you’ve signed up and continue paying for the service monthly, or cancel the membership and make full use of that free trial until it ends. But how do some companies ensure their customers always come back for more? As you can [...]

How The Times+ Saw a 12% Uplift in their Membership Conversion2019-09-20T14:33:25+00:00

The Benefits of Multi-Channel Marketing

2019-09-13T15:59:23+00:00

Multichannel marketing means interacting with customers using a combination of indirect and direct communication channels. This type of strategy makes it easy for consumers to interact with your brand – whenever, however, and wherever they want. In this digital age, plenty of businesses mainly focus on online marketing – email, social media, video, etc. [...]

The Benefits of Multi-Channel Marketing2019-09-13T15:59:23+00:00

Why Your Marketing Should Appeal to the Senses

2019-08-19T10:20:44+00:00

Does your business see customers as just numbers, or actual, real people? It’s easy to forget the human when looking at numbers, statistics, and results. Across history, people communicated most effectively face to face, sharing interesting stories. Leveraging all the senses. When brands neglect this, they are more susceptible to failure. Even some of [...]

Why Your Marketing Should Appeal to the Senses2019-08-19T10:20:44+00:00

Make the Most out of your Customer Data

2019-07-31T10:02:58+00:00

As we all know, successful modern marketing is no longer a ‘one size fits all’ approach. By developing customer personas and ideal customer profiles you can effectively target the right people and improve your ROI. It’s obvious that you have to build and nurture relationships with customers, and thanks to the digital age it’s [...]

Make the Most out of your Customer Data2019-07-31T10:02:58+00:00

Print, GDPR and Love Island… and what they all have in common.

2019-07-19T10:20:51+00:00

Whilst the title may leave you pondering, there really is a distinct correlation between these three things, which we’ll come to shortly. The current marketing landscape is now having to adapt once again as it struggles with how to effectively navigate through the complexity of GDPR, and what that means in terms of efforts [...]

Print, GDPR and Love Island… and what they all have in common.2019-07-19T10:20:51+00:00

Personalise your Direct Mail for a Higher ROI

2019-07-12T10:17:18+00:00

The average email open rate for all industries is 20.81%. 57.1% of people open direct mail items, and 48.5% read or glance at it. Look at your personal email inbox right now. There are more than likely a few unopened marketing emails that you never plan to look at before deleting. But, if you [...]

Personalise your Direct Mail for a Higher ROI2019-07-12T10:17:18+00:00

Why Print Media isn’t Becoming Obsolete (and Why You Should Use it with Digital Campaigns)

2019-07-05T10:31:41+00:00

According to a survey by REaD Group, when marketers were asked what top 3 channels they currently use as part of their customer engagement programme, 68% said email, 62% said social media, and 41% said online. When asked what top 3 channels they believe are most trusted by consumers, 53% said face-to-face, 51% said [...]

Why Print Media isn’t Becoming Obsolete (and Why You Should Use it with Digital Campaigns)2019-07-05T10:31:41+00:00

Why you should Nurture your Lily Pads for a Better Customer Experience

2019-06-27T08:48:48+00:00

It is common knowledge that good customer experience can drive your brand forward and encourage growth. If you don’t have any customers, you don’t have any business. So, creating the best experience for your customers is imperative. George Jacob at PeopleMetrics had a great analogy on this. He compares the customer experience to lily [...]

Why you should Nurture your Lily Pads for a Better Customer Experience2019-06-27T08:48:48+00:00