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So far ibsl_admin has created 31 blog entries.

Want to make your print budget stretch further? Take a longer holiday!

2018-06-12T14:03:29+00:00

Want to make your print budget stretch further? Take a longer holiday!In his latest blog, our correspondent, Roland Mann, takes a sideways look at how marketeers can obtain the maximum ROI from their brochure and catalogue production budgets in a post GDPR landscape.Well, May 25th has come and gone and GDPR has finally arrived. Upon [...]

Want to make your print budget stretch further? Take a longer holiday! 2018-06-12T14:03:29+00:00

Opt in, soft opt in and opt out

2018-05-25T14:24:26+00:00

Opt in, soft opt in and opt out We're asked a lot about how to manage customer communications in consumer marketing, especially in light of all the emails pouring into our inboxes from brands desperate to re-engage with us. There's a lot of scaremongering and resulting panic, with people being told they "can't communicate [...]

Opt in, soft opt in and opt out 2018-05-25T14:24:26+00:00

The Cassandra Guide to Paper and Catalogue Printing

2018-05-17T08:02:26+00:00

The Cassandra Guide to Paper and Catalogue Printing In his latest blog on the latest topics surrounding catalogue and brochure production, our correspondent Roland Mann sifts through the truth, myths, fibs and outright lies that are currently swirling around the thorny issue of paper supply. The current paper supply situation, particularly for those marketeers [...]

The Cassandra Guide to Paper and Catalogue Printing 2018-05-17T08:02:26+00:00

GDPR and Direct Mail

2018-05-14T11:39:19+00:00

Direct Mail and GDPR We’ve heard some interesting interpretations of GDPR, particularly around how to handle consent, what legitimate interest really is, and how you manage emails and direct mail. We thought we’d provide some useful clarity: The rules are pretty clear: Direct marketing is allowed under GDPR, without consent, using the lawful basis [...]

GDPR and Direct Mail 2018-05-14T11:39:19+00:00

A game of Cat and Mouse

2018-04-17T12:14:23+00:00

At Callimedia we're a fan of adaptation, and this week has been no exception. Trevor, our ​General Manager, has been involved in a literal game of cat and mouse. Our offices are in a beautiful part of the world on the Essex/Suffolk border, close to the river Stour​, where John Constable painted the Haywain,​ and [...]

A game of Cat and Mouse 2018-04-17T12:14:23+00:00

A fire, the press and Christmas

2018-04-09T15:26:49+00:00

A Fire, the Press and Christmas Callimedia certainly had our work cut out with a business critical pre-Christmas mailer for a leading UK retailer. Six million brochures loose inserted into 16 different media outlets plus a further 550 thousand delivered to the Telegraph for binding into their magazine. We quickly discovered that we could [...]

A fire, the press and Christmas 2018-04-09T15:26:49+00:00

What New Year resolutions is Callimedia making this year?

2018-01-22T10:03:22+00:00

What New Year resolutions is Callimedia making this year? Funny really, as I don’t usually do “New Year’s Resolutions”. I believe that you’re either doing it right or not and if not, then you need to fix it. However the question has made me think about the past year, and what’s coming up in [...]

What New Year resolutions is Callimedia making this year? 2018-01-22T10:03:22+00:00

Do you know about the MPS (Mail Preference Service)?

2017-12-07T12:56:24+00:00

The Mailing Preference Service (MPS) is a service run by the Direct Marketing Association (DMA). It's a list of people that have opted out of receiving direct mail, and for an annual fee (£1,150) you can download the list at any time and run a suppression match against your database. It's not a legal [...]

Do you know about the MPS (Mail Preference Service)? 2017-12-07T12:56:24+00:00

General Election, Millennials and Targeted Marketing

2017-12-04T16:38:47+00:00

This week we look back at the last General Election and find that there is much for the Direct Marketer to glean from the outcome. We explore how the most Socialist of manifestos in living memory was sold to a new generation of young aspirational voters. By employing some original thought and two classic [...]

General Election, Millennials and Targeted Marketing 2017-12-04T16:38:47+00:00

GDPR, Strictly and Fuji – what do they all have in common?

2017-12-04T16:39:17+00:00

As the bell is preparing to toll to welcome GDPR, it is time to take a step back to the future. This week our correspondent takes a wry and unconventional at look at the problem GDPR will bring to the Direct Marketeer. The solution to which dates back to 1950, has two unlikely heroes [...]

GDPR, Strictly and Fuji – what do they all have in common? 2017-12-04T16:39:17+00:00