Does your business see customers as just numbers, or actual, real people? It’s easy to forget the human when looking at numbers, statistics, and results. Across history, people communicated most effectively face to face, sharing interesting stories. Leveraging all the senses. When brands neglect this, they are more susceptible to failure. Even some of [...]
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So far ibsl_admin has created 53 blog entries.
As we all know, successful modern marketing is no longer a ‘one size fits all’ approach. By developing customer personas and ideal customer profiles you can effectively target the right people and improve your ROI. It’s obvious that you have to build and nurture relationships with customers, and thanks to the digital age it’s [...]
Whilst the title may leave you pondering, there really is a distinct correlation between these three things, which we’ll come to shortly. The current marketing landscape is now having to adapt once again as it struggles with how to effectively navigate through the complexity of GDPR, and what that means in terms of efforts [...]
The average email open rate for all industries is 20.81%. 57.1% of people open direct mail items, and 48.5% read or glance at it. Look at your personal email inbox right now. There are more than likely a few unopened marketing emails that you never plan to look at before deleting. But, if you [...]
According to a survey by REaD Group, when marketers were asked what top 3 channels they currently use as part of their customer engagement programme, 68% said email, 62% said social media, and 41% said online. When asked what top 3 channels they believe are most trusted by consumers, 53% said face-to-face, 51% said [...]
It is common knowledge that good customer experience can drive your brand forward and encourage growth. If you don’t have any customers, you don’t have any business. So, creating the best experience for your customers is imperative. George Jacob at PeopleMetrics had a great analogy on this. He compares the customer experience to lily [...]
OK, what is Garra Rufa? For many of you, you may not be aware of the “beautifying” qualities of the Garra Rufa fish. A variety of the Turkish toothless carp, this fish has been part of the growing craze offered by beauty therapists around the world to those people that desire beautifully soft feet. [...]
As you know “fads” come and go throughout our life. Who can forget such magical and wildly popular toys such as The Rubik’s Cube, inline skates, slime and more recently, fidget spinners, and Loom bands? In their first week of sales across the UK, these tiny loom bands amassed sales revenue of more than [...]
It's easily done, you focus more and more on leveraging your current customer base because it's too hit and miss (and therefore expensive) to find new ones. GDPR didn't help that process, and digital fatigue of consumers is also not useful. Home shopping has been consistently growing year on year as more brands get [...]
Over my years of selling Print Solutions and now more recently, integrated communication strategies to an array of organisations, it has allowed me to have meetings with some of the great (and not so great, I’ll be honest) marketers of our time. As the position of “print buyer” got consumed into other titles over [...]