ibsl_admin

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So far ibsl_admin has created 38 blog entries.

Direct Mail: Targeting home movers with Royal Mail

2018-08-30T12:00:27+00:00

Direct Mail: Targeting home movers with Royal Mail Earlier in 2018 The Royal Mail suspended their access to home movers data in order to understand how the service could continue to be compliant with GDPR. We've been tracking progress on this development, as it's an excellent, proven way to target consumers in a particularly [...]

Direct Mail: Targeting home movers with Royal Mail2018-08-30T12:00:27+00:00

Single Customer View and Real Time Analytics

2018-07-23T15:20:19+00:00

Ahhh, that nirvana, Single Customer View. I remember discussing it with retailers in the 90’s and 00’s when selling enterprise order management, it seemed an impossible dream for enterprises, especially when websites, for example, were often created as a silo operation, building a wall between customer experiences. A recent Harvard Business Review study (in [...]

Single Customer View and Real Time Analytics2018-07-23T15:20:19+00:00

Print, GDPR and Love Island… and what they all have in common

2018-06-28T07:24:00+00:00

Print, GDPR and Love Island... and what they all have in common. Whilst the title may leave you pondering, there really is a distinct correlation between these three things, which we’ll come to shortly. The current marketing landscape is now having to adapt once again as it struggles with how to effectively navigate through [...]

Print, GDPR and Love Island… and what they all have in common2018-06-28T07:24:00+00:00

Want to make your print budget stretch further? Take a longer holiday!

2018-06-12T14:03:29+00:00

Want to make your print budget stretch further? Take a longer holiday!In his latest blog, our correspondent, Roland Mann, takes a sideways look at how marketeers can obtain the maximum ROI from their brochure and catalogue production budgets in a post GDPR landscape.Well, May 25th has come and gone and GDPR has finally arrived. Upon [...]

Want to make your print budget stretch further? Take a longer holiday!2018-06-12T14:03:29+00:00

Opt in, soft opt in and opt out

2018-05-25T14:24:26+00:00

Opt in, soft opt in and opt out We're asked a lot about how to manage customer communications in consumer marketing, especially in light of all the emails pouring into our inboxes from brands desperate to re-engage with us. There's a lot of scaremongering and resulting panic, with people being told they "can't communicate [...]

Opt in, soft opt in and opt out2018-05-25T14:24:26+00:00

The Cassandra Guide to Paper and Catalogue Printing

2018-08-22T14:24:46+00:00

The Cassandra Guide to Paper and Catalogue Printing In his latest blog on the latest topics surrounding catalogue printing and brochure production, our correspondent Roland Mann sifts through the truth, myths, fibs and outright lies that are currently swirling around the thorny issue of paper supply. The current paper supply situation, particularly for those [...]

The Cassandra Guide to Paper and Catalogue Printing2018-08-22T14:24:46+00:00

GDPR and Direct Mail

2018-08-30T11:47:27+00:00

Direct Mail and GDPR We’ve heard some interesting interpretations of GDPR, particularly around how to handle consent, what legitimate interest really is, and how you manage emails and direct mail. We thought we’d provide some useful clarity: The rules are pretty clear: Direct marketing is allowed under GDPR, without consent, using the lawful basis [...]

GDPR and Direct Mail2018-08-30T11:47:27+00:00

A game of Cat and Mouse

2018-04-17T12:14:23+00:00

At Callimedia we're a fan of adaptation, and this week has been no exception. Trevor, our ​General Manager, has been involved in a literal game of cat and mouse. Our offices are in a beautiful part of the world on the Essex/Suffolk border, close to the river Stour​, where John Constable painted the Haywain,​ and [...]

A game of Cat and Mouse2018-04-17T12:14:23+00:00

A fire, the press and Christmas

2018-04-09T15:26:49+00:00

A Fire, the Press and Christmas Callimedia certainly had our work cut out with a business critical pre-Christmas mailer for a leading UK retailer. Six million brochures loose inserted into 16 different media outlets plus a further 550 thousand delivered to the Telegraph for binding into their magazine. We quickly discovered that we could [...]

A fire, the press and Christmas2018-04-09T15:26:49+00:00

2018 Predictions for the Print Management Sector

2018-07-20T11:27:18+00:00

Media use infographicEach year Ofcom release statistics on how various consumer categories use, understand and respond to media and how they can change over a period of time.It’s a great snapshot to help you put together your marketing strategy, particularly in identifying changing trends in behaviour, as this is now the 12th year the report [...]

2018 Predictions for the Print Management Sector2018-07-20T11:27:18+00:00