Print, GDPR and Love Island... and what they all have in common. Whilst the title may leave you pondering, there really is a distinct correlation between these three things, which we’ll come to shortly. The current marketing landscape is now having to adapt once again as it struggles with how to effectively navigate through [...]
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So far ibsl_admin has created 32 blog entries.
Want to make your print budget stretch further? Take a longer holiday!In his latest blog, our correspondent, Roland Mann, takes a sideways look at how marketeers can obtain the maximum ROI from their brochure and catalogue production budgets in a post GDPR landscape.Well, May 25th has come and gone and GDPR has finally arrived. Upon [...]
Opt in, soft opt in and opt out We're asked a lot about how to manage customer communications in consumer marketing, especially in light of all the emails pouring into our inboxes from brands desperate to re-engage with us. There's a lot of scaremongering and resulting panic, with people being told they "can't communicate [...]
The Cassandra Guide to Paper and Catalogue Printing In his latest blog on the latest topics surrounding catalogue and brochure production, our correspondent Roland Mann sifts through the truth, myths, fibs and outright lies that are currently swirling around the thorny issue of paper supply. The current paper supply situation, particularly for those marketeers [...]
Direct Mail and GDPR We’ve heard some interesting interpretations of GDPR, particularly around how to handle consent, what legitimate interest really is, and how you manage emails and direct mail. We thought we’d provide some useful clarity: The rules are pretty clear: Direct marketing is allowed under GDPR, without consent, using the lawful basis [...]
At Callimedia we're a fan of adaptation, and this week has been no exception. Trevor, our General Manager, has been involved in a literal game of cat and mouse. Our offices are in a beautiful part of the world on the Essex/Suffolk border, close to the river Stour, where John Constable painted the Haywain, and [...]
A Fire, the Press and Christmas Callimedia certainly had our work cut out with a business critical pre-Christmas mailer for a leading UK retailer. Six million brochures loose inserted into 16 different media outlets plus a further 550 thousand delivered to the Telegraph for binding into their magazine. We quickly discovered that we could [...]
What New Year resolutions is Callimedia making this year? Funny really, as I don’t usually do “New Year’s Resolutions”. I believe that you’re either doing it right or not and if not, then you need to fix it. However the question has made me think about the past year, and what’s coming up in [...]
The Mailing Preference Service (MPS) is a service run by the Direct Marketing Association (DMA). It's a list of people that have opted out of receiving direct mail, and for an annual fee (£1,150) you can download the list at any time and run a suppression match against your database. It's not a legal [...]
This week we look back at the last General Election and find that there is much for the Direct Marketer to glean from the outcome. We explore how the most Socialist of manifestos in living memory was sold to a new generation of young aspirational voters. By employing some original thought and two classic [...]