Data management

Most customers are aware that their data needs to work harder for them.

Up to 80% believe their data is incomplete and not flexible enough to cope with the task of effectively communicating the offers or services they wish to promote.

We know how to enrich data to make your communications more relevant and targeted to the needs or interests of your chosen audience.

Beyond the basics - suppression, de-duplication and extraction - Callimedia works closely with a number of key providers to deliver outstanding results by combining multi-channel solutions and rigorous selection processes with our advanced campaign planning.

Our data-centric solutions help you target and engage with your consumers, prompting them to share information. You are then able to build a demographic profile that allows you to continue communicating to address their needs.