Campaign Planning

Campaign Planning 2017-09-13T08:47:32+00:00

Project Description

Campaign planning is the first step in presenting our ideas and solutions,  exploring all the possibilities for your next outbound campaign: Data, Digital, Print, Direct Mail or a combination of all can be part of the plan.

Our campaign architecture is a road map of your project. Visualising each step of the communication process brings greater clarity and understanding for everybody involved in the project.

From data, through to channel delivery, expanded data capture and targeted direct mail, we create solutions that are achievable and can be executed in ways that are easy to understand.

Specification & Schedule

Keeping you on track ensuring all elements of your campaign are clearly visible and managed well is a key part of what we do.

With so much capacity having disappeared this year within the European Gravure, Web and Sheetfed market, we are a safe pair of hands in both finding a solution as well as maintaining the schedule agreed within the budget set.

We also like to have a hand in assisting you to create the very best specifications for the outcomes of your brief, for this we can advise on –

  • Data sourcing
  • Most effective channel delivery or combination
  • Size and pagination of printed matter
  • Paper weight and specification
  • Most suitable printing process
  • Where in the world is the best production site
  • Personalisation and distribution

Postage

Postage is becoming a more complex part of direct mailing campaigns.

Callimedia are experts in giving the best advice and working with the best providers to ensure that your mailing costs are sourced at the very best rates possible.

We have unique agency agreements with Downstream Access Providers which ensure our postage is competitive to whatever service your require.

Whether it is agreeing size, weight, pagination or process the Callimedia postage specialists are here and on hand to give you the very best advice and rates possible.

  DID YOU KNOW?

MARKETERS WHO RATE MULTI CHANNEL HIGHLY 95%
MARKETERS THAT DON’T HAVE THE RIGHT TECHNOLOGY 51%
COMPANIES THAT COORDINATE CROSS CHANNEL 14%
CONSUMERS THAT PREFER CROSS CHANNEL 72%
MARKETERS THAT HIT THEIR TARGETS 50%

  GIVE US A CALL

Monday – Friday 8:30 – 17:30

  +44(0) 1206 322211

  OFFICE LOCATION

Get in Touch

Every new relationship starts with a conversation, talk to us to see how we can help you.

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