A while ago, The Royal Mail conducted a research study to discover how much influence printed mail has on long term memory encoding (LTME). In one of the largest media studies they found that mail more easily triggers recall, with a 32 percent improvement than on LTME than email, and 72 percent higher than [...]
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As GDPR looms in May 2018, we’ve put together a useful blog to help you understand the terms used in the legislation, and how it may affect you. At Callimedia we run GDPR workshops, so if your team needs an overview of what’s coming and how you can improve your marketing and data management as [...]
This week our correspondent considers the comparison between digital marketing and “above the line” television advertising. Typically television advertising exists in a glamorous world, far loftier than us mere mortals in direct marketing, but we think they’ve got some work to do. A traditional Saturday morning treat for yours truly is to lock myself away [...]
In our latest blog instalment, our intrepid reporter offers a few wry musings on the current state of the nation and the challenges the professional marketer faces as we plough headlong through the year that is 2017. Last year, we are told, was the year of Populism. It brought us Brexit, ‘The Donald’, and a [...]
Time To Look Back To The Future With 2017 now in full swing, we thought it would be a good idea for our chief blogger to look back at the events of 2016 that will undoubtedly influence and help shape our industry over the coming twelve months. Without doubt, three main stories dominated the [...]
This week our correspondent dips behind the old Iron Curtain, and reports on the world of print in Lithuania.Maybe not one for the first time print tourist, but rest assured a warm welcome awaits you. How to get there Unfortunately, the most common route to Lithuania means setting off from the somewhat comically monikered ‘London [...]
The importance of proofing Your marketing budget is a precious thing. You need to be certain that you are getting the maximum return on both your intellectual and emotional investment in the project, as well as garnering an exceptional financial return. You explore every avenue open to you to reduce your initial outlay. [...]
There was a time, not too long ago, when every corporate brochure, DM catalogue or promotional piece was printed on a gloss or silk stock. Clients would ask with a knowing stare, ‘Is the stock triple blade coated?’, ‘How smooth is the sheet?’, ‘Is it bluey white or creamy white?’ Upon receipt of a sample of the [...]
With the first of, hopefully many, freshly minted Gold Medals dangling around the neck of a young man from Uttoxeter, Adam Peaty, I thought it would be interesting to explore the similarities between the worlds of competitive sport and business. The parallels between an Olympic athlete’s campaign and the budding Brand Communicator are striking. Both need [...]
In June, The Royal Mail released their report on the life stages of mail, so we thought we would share some of the findings with you, as they reveal some interesting trends. One key trend that emerged is that responses to direct mail correlates more to life stage and/or events, more so than the [...]