ibsl_admin

About ibsl_admin

This author has not yet filled in any details.
So far ibsl_admin has created 24 blog entries.

Do you know about the MPS (Mail Preference Service)?

2017-12-07T12:56:24+00:00

The Mailing Preference Service (MPS) is a service run by the Direct Marketing Association (DMA). It's a list of people that have opted out of receiving direct mail, and for an annual fee (£1,150) you can download the list at any time and run a suppression match against your database. It's not a legal [...]

Do you know about the MPS (Mail Preference Service)? 2017-12-07T12:56:24+00:00

General Election, Millennials and Targeted Marketing

2017-12-04T16:38:47+00:00

This week we look back at the last General Election and find that there is much for the Direct Marketer to glean from the outcome. We explore how the most Socialist of manifestos in living memory was sold to a new generation of young aspirational voters. By employing some original thought and two classic [...]

General Election, Millennials and Targeted Marketing 2017-12-04T16:38:47+00:00

GDPR, Strictly and Fuji – what do they all have in common?

2017-12-04T16:39:17+00:00

As the bell is preparing to toll to welcome GDPR, it is time to take a step back to the future. This week our correspondent takes a wry and unconventional at look at the problem GDPR will bring to the Direct Marketeer. The solution to which dates back to 1950, has two unlikely heroes [...]

GDPR, Strictly and Fuji – what do they all have in common? 2017-12-04T16:39:17+00:00

Neuroscience and Direct Mail

2017-10-27T15:56:52+00:00

A while ago, The Royal Mail conducted a research study to discover how much influence printed mail has on long term memory encoding (LTME). In one of the largest media studies they found that mail more easily triggers recall, with a 32 percent improvement than on LTME than email, and  72 percent higher than [...]

Neuroscience and Direct Mail 2017-10-27T15:56:52+00:00

If opportunity doesn’t knock, build a door

2017-07-21T11:26:35+00:00

This week our correspondent considers the comparison between digital marketing and “above the line” television advertising. Typically television advertising exists in a glamorous world, far loftier than us mere mortals in direct marketing, but we think they’ve got some work to do. A traditional Saturday morning treat for yours truly is to lock myself away [...]

If opportunity doesn’t knock, build a door 2017-07-21T11:26:35+00:00

George Osborne and cross channel campaigns

2017-07-21T11:24:54+00:00

In our latest blog instalment, our intrepid reporter offers a few wry musings on the current state of the nation and the challenges the professional marketer faces as we plough headlong through the year that is 2017. Last year, we are told, was the year of Populism. It brought us Brexit, ‘The Donald’, and a [...]

George Osborne and cross channel campaigns 2017-07-21T11:24:54+00:00

Around the World in Print – Part 7: A Warm Welcome in Lithuania

2017-07-21T11:21:38+00:00

This week our correspondent dips behind the old Iron Curtain, and reports on the world of print in Lithuania.Maybe not one for the first time print tourist, but rest assured a warm welcome awaits you. How to get there Unfortunately, the most common route to Lithuania means setting off from the somewhat comically monikered ‘London [...]

Around the World in Print – Part 7: A Warm Welcome in Lithuania 2017-07-21T11:21:38+00:00

Beware the false economy when brochure printing

2017-09-18T10:52:44+00:00

The importance of proofing Your marketing budget is a precious thing. You need to be certain that you are getting the maximum return on both your intellectual and emotional investment in the project, as well as garnering an exceptional financial return. You explore every avenue open to you to reduce your initial outlay. [...]

Beware the false economy when brochure printing 2017-09-18T10:52:44+00:00