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So far ibsl_admin has created 21 blog entries.

Neuroscience and Direct Mail

2017-09-20T15:00:01+00:00

A while ago, The Royal Mail conducted a research study to discover how much influence printed mail has on long term memory encoding (LTME). In one of the largest media studies they found that mail more easily triggers recall, with a 32 percent improvement than on LTME than email, and  72 percent higher than [...]

Neuroscience and Direct Mail 2017-09-20T15:00:01+00:00

If opportunity doesn’t knock, build a door

2017-07-21T11:26:35+00:00

This week our correspondent considers the comparison between digital marketing and “above the line” television advertising. Typically television advertising exists in a glamorous world, far loftier than us mere mortals in direct marketing, but we think they’ve got some work to do. A traditional Saturday morning treat for yours truly is to lock myself away [...]

If opportunity doesn’t knock, build a door 2017-07-21T11:26:35+00:00

George Osborne and cross channel campaigns

2017-07-21T11:24:54+00:00

In our latest blog instalment, our intrepid reporter offers a few wry musings on the current state of the nation and the challenges the professional marketer faces as we plough headlong through the year that is 2017. Last year, we are told, was the year of Populism. It brought us Brexit, ‘The Donald’, and a [...]

George Osborne and cross channel campaigns 2017-07-21T11:24:54+00:00

Around the World in Print – Part 7: A Warm Welcome in Lithuania

2017-07-21T11:21:38+00:00

This week our correspondent dips behind the old Iron Curtain, and reports on the world of print in Lithuania.Maybe not one for the first time print tourist, but rest assured a warm welcome awaits you. How to get there Unfortunately, the most common route to Lithuania means setting off from the somewhat comically monikered ‘London [...]

Around the World in Print – Part 7: A Warm Welcome in Lithuania 2017-07-21T11:21:38+00:00

Beware the false economy when brochure printing

2017-09-18T10:52:44+00:00

The importance of proofing Your marketing budget is a precious thing. You need to be certain that you are getting the maximum return on both your intellectual and emotional investment in the project, as well as garnering an exceptional financial return. You explore every avenue open to you to reduce your initial outlay. [...]

Beware the false economy when brochure printing 2017-09-18T10:52:44+00:00

The glossy brochure is dead – long live the glossy brochure!

2017-07-21T11:15:26+00:00

There was a time, not too long ago, when every corporate brochure, DM catalogue or promotional piece was printed on a gloss or silk stock. Clients would ask with a knowing stare, ‘Is the stock triple blade coated?’, ‘How smooth is the sheet?’, ‘Is it bluey white or creamy white?’ Upon receipt of a sample of the [...]

The glossy brochure is dead – long live the glossy brochure! 2017-07-21T11:15:26+00:00

An Alternative Look At Rio 2016

2017-07-21T11:14:24+00:00

With the first of, hopefully many, freshly minted Gold Medals dangling around the neck of a young man from Uttoxeter, Adam Peaty, I thought it would be interesting to explore the similarities between the worlds of competitive sport and business. The parallels between an Olympic athlete’s campaign and the budding Brand Communicator are striking. Both need [...]

An Alternative Look At Rio 2016 2017-07-21T11:14:24+00:00

Royal Mail – The Life Stages of Mail

2017-07-21T11:12:05+00:00

In June, The Royal Mail released their report on the life stages of mail, so we thought we would share some of the findings with you, as they reveal some interesting trends. One key trend that emerged is that responses to direct mail correlates more to life stage and/or events, more so than the [...]

Royal Mail – The Life Stages of Mail 2017-07-21T11:12:05+00:00