Toyota is one of the largest car manufacturers in the world
and Lexus is its premium brand. Toyota (GB) is the company responsible for
sales, marketing, after sales and customer relations for Toyota and Lexus in
the UK. Sales are handled by a national network of around 200 Toyota Centres.
Toyota runs a very strict database of approved suppliers. Callimedia
are fortunate enough to have been working with them for the past 10 years on the
production and mailing of their consumer magazines along with ancillary printed
During this time, we have helped develop the format and
style of the magazine and the mailing pack, working with carefully chosen sub-contractors
who can produce the work in the most efficient manner. Toyota is a very environmentally
conscious company so good paper credentials and efficient paper utilisation has
been an important factor.
For the Lexus brand we have also been involved in producing a
number of in—line finished media inserts. These inserts have integral reply
devices which require gluing, perforation and trimming on the press and Callimedia
was chosen for these projects due to our extensive knowledge of this market.