Overview of Customer
The Book People are one of the largest regional based agents and mail order book distributors within the UK.
Working with a broad selection of known publishing houses they have captured a niche segment of the market for ordering books either within the work, home or online environment.
Direct Mail has been a constant strategy for The Book People to engage and acquire business through this channel and Callimedia has been a valued supplier to ensure that best practice is assured in the printing and distribution of all their Direct Mail catalogues.
Having now been a trusted supplier for nearly 20 years, Callimedia has been a constant partner in assisting with the following services:-
- Scheduling and production control
- Specification enhancement and evolution
- Paper and Board Direct Mill purchasing
- Data Management and segmentation
- Gravure and Heat Set Web production
Our difference is to understand our customers and work not only to immediate initiatives but always keep one eye on how technology or how different strategies may play a role to improve the outcome of existing or future campaigns. The Book People enjoy a relationship with Callimedia that allows us to explore possibility and demonstrate how our understanding of their brand can enhance either acquisition, engagement or retention of their target audience.